The Frontier Report BLOG

Exploring marketing in the public sector and policy worlds

Sutherland Institute soars in SPN social media ranking with high facebook engagement

Anne Sorock - Tuesday, November 13, 2012

The monthly SPN Social Media Index saw the Sutherland Institute soar into the second-place spot, just 0.10 of a percentage point behind IPI, with scores of 47.8 and 47.9, respectively. The rankings, put together by Insights by Flat Creek, rank the SPN think tanks each month on their social-media engagement. 

Sutherland Institute, based out of Utah, excelled at their facebook engagement. According to Flat Creek:

The most notable metric was Sutherland's mind-blowing Facebook engagement level of 230%. This means that if you took everyone who likes Sutherland on Facebook (all 4,576 of them), there are more than double that number of people talking about them on Facebook. Wow.

Congratulations to Sutherland and all the other think tanks that made the top 10. Check out Sutherland's facebook page here. 

For more information about the rankings, or to request your think tank's data, follow this link.
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