ANNE SOROCK combines the art and science of marketing research and branding, with an expertise in marketing and communications both in consumer-packaged goods and in the political marketplace. She pioneered the “deep values” approach to in-depth insights cultivation and has authored several research studies on activism with a focus on market segmentation and targeting. Anne holds a B.A. in history from the Johns Hopkins University and a M.B.A. from the Johnson School at Cornell University.